Timeliness, intelligent, where geek chic meets Mad Men – That is the attitude Maggie Bean, creative lead at retail marketing agency Theory House, set out to capture when they created their one-of-a-kind holiday gift: a signature cocktail kit, “The Initiation.”
“Our drink would serve as an initiation into the Theory House inner circle. It had to convey an air of mystery and exclusivity. We did an agency-wide blind taste test of bourbons and hard ciders, and chose the winning combination of Knob Creek Kentucky Straight Bourbon Whiskey and Angry Orchard Apple Ginger Hard Cider.”
– Maggie Bean, Creative Lead, Theory House
