On

Curious Design has recently completed the package design for On, a new all natural beverage brand.

 "Our client's mission was to launch a new beverage that would be defined as 'The natural boost you need for life'. With its unique combination of all natural ingredients, these clever people created a functional beverage that not only increases stamina and boosts brain power-but it tastes great too."

All Curious had to do was come up with a great name, an instantly memorable marque and outstanding packaging that embodied the benefits and aspirations of the brand. All in a day's work really! Thus ON was born.  From the simple evocative name, through to the stylised 'on switch' iconography and contemporary, asymmetric graphics-Curious has met the brief perfectly."


Designed by: Curious Design

Country: New Zealand