Designed by The BrandHouse, DOMAINE MESSENICOLAS by G.Karamtiros is a winery that carries the name of the little village “Messenicolas” in Central Greece. Featuring a painted illustration and a play on colors, MOI JE M ‘EN FOUS! wine series has a fun and electric design.

“Our client G.Karamtiros wanted to create a new brand for a wine series made by the local vine varieties: Musquat de Hamburg, Malaguzia and Limnionas, that are famous for their fresh, light taste and are suitable for younger wine drinkers. The brand name MOI, JE M’ EN FOUS! along with the illustrations are the result of a humorous interpretation of the brief. Our aim was to express the feeling of ‘liberation’ and relaxed mood the consumer gets into when enjoying one of the wines of this series.”