Ninety-Wines: A Dotted Grid Full of Meaning

TSMGO has recently completed packaging for Ninety-Wines, a dotted grid bottle label full of meaning.

Ninety-Wines required labels that reflected the wines high quality taste. So in continuation with the clean and minimalistic brand identity, TSMGO chose a simple visual language with a single dominant graphic element: dots.

 
In the wine world, critics’ punctuation has a relevant importance for the wineries and consumers. We related this grading to the dot symbol. To facilitate the understanding of this punctuation we assigned each value a coloured foil embossing: 92 corresponds to black, 95 to silver and 99 to gilded.

The label rounds the bottle like a hug to show the information about the terroir, a brief description with the number explanation and the aim of the Team. We decided that a dots themed pattern would be the perfect place to reveal the value and category of the wine. This stamping would give the label a great texture in dimly illuminated places, like the fireplace where you would share this drink among friends. In addition, we crafted a typeface that blends seamlessly with the label’s visual code. To finish, we placed a mark on the left that confirms each bottle follows the philosophy of the Ninety team: these are wines we want to enjoy with friends every single day, not reserve just for special occasions.

Designed by TSMGO

Creative Director : Ricardo Moreno Rodríguez 
Art Director & Graphic Designer:    Lorena Martínez Acha 
Photography: Carlos Caperos Berdejo 

Country: Spain