Section Mode Unique
'i-am' istanbul was commissioned to design the packaging and branding for Section Mode Unique, a store that showcases designs from Hakan Yıldırım.
"The creator of authentic experiences, 'i-am', recently left its mark on a new innovative project situated in Istanbul's art, design and fashion center, Galata. As an agency that creates customer experiences for brands from various sectors, 'i-am', designed the branding and packaging for Section Mode Unique, a store that will display the products of the renowned fashion designer Hakan Yıldırım, 'i-am' executed a design that supports the young, urban and modern products offered at the store.
The first phase was to determine the brand name and its logo that reflects geometric lines and a minimal approach. It was designed to display architectural elements, a theme that was an inspiration for the designer when designing the products. The logo was designed to highlight the contrast of black and white with its clear-cut geometric lines and formed a strong and effective brand identity."
Designed by 'i-am' istanbul
Head of Branding: Yetkin Basarir
Senior Graphic Designer: Gumrah Sengun