“Years ago ‘Rouseabout’ was the formal name given to the shearing shed workers in rural Australia – in today’s lingo we say ‘Rousey’.”
Named and designed by Co Partnership, Rouseabout Rousey is a celebration of Australia’s long standing wool and wine industries that continue to shape the Barossa and Limestone Coast today.
Created for international markets, Rouseabout Rousey needed to feel premium and iconically Australian without straying into cliché tourist territory.
The story was rich with design reference; rustic textures, stainless steel shearers, woollen blankets, gum trees and tough workwear, all made to last.
