Yeti Frozen Custard

Going from food truck to the freezer section is no easy task. So when Yeti Frozen Custard decided to make the leap, the team at Sullivan Higdon & Sink knew their package design needed to be smart to stand out in the cluttered landscape that is the frozen food aisle.

"We chose a simple design and bright colors to make sure people would recognize this elusive custard. And with a design that mirrored the food truck, there would be no doubt that they just saw a Yeti."  


Designed by Sullivan Higdon & Sink

Creative Direction: John January

Designer & Illustration: Joe Wilper

Copywriting: Brent Davidson 

Photography: Austin Walsh