Going from food truck to the freezer section is no easy task. So when Yeti Frozen Custard decided to make the leap, the team at Sullivan Higdon & Sink knew their package design needed to be smart to stand out in the cluttered landscape that is the frozen food aisle.
“We chose a simple design and bright colors to make sure people would recognize this elusive custard. And with a design that mirrored the food truck, there would be no doubt that they just saw a Yeti.”
Designed by Sullivan Higdon & Sink
Creative Direction: John January
Designer & Illustration: Joe Wilper
Copywriting: Brent Davidson
Photography: Austin Walsh
