J.J. Abrams' Bad Robot + Theory 11: Mystery Box
In 2007, JJ Abrams spoke at TED about a mysterious box he received as a child from his grandfather. 30 years later, Abrams never opened that box, and it’s served as a persistent reminder of the power of mystery, intrigue, and wonder. Inspired by that story, and in the spirit of sharing that feeling of wonder, theory11 created a new Mystery Box in collaboration with JJ and his production company, Bad Robot.
The Mystery Box is a handcrafted lockbox made of 100-year-old reclaimed wood. Each box is locked with an alphanumeric combination, and the lid is iron-branded with the Mystery Box emblem. Each lockbox includes 12 Mystery Box Playing Cards designed by JJ Abrams, and a letterpressed note from Abrams in a kraft paper envelope stamped with a black wax seal. Of course, without giving too much away, there are lots of surprises waiting inside.
"Maybe there are times when mystery is more important than knowledge."
- J.J. Abrams
Proceeds benefit 826 National, a non-profit dedicated to promoting creative writing in schools and workshops around the USA.
Designed by J.J. Abrams and Theory11