Anthem is a new company looking to venture in the scouting and transfer of professional football players from one association football club to another. Operating mainly in Spain, Switzerland and Mexico, Anthem also organizes and promotes sporting events, such as football matches.
Anthem commissioned Anagrama to create a premium brand that communicated the prestige, class and authority proper of the opulence of professional association football.
The outcome is a keen and dynamic juxtaposition of authority and amusement. The dignified, gold embossed lion-and-ball icon over uncoated black paper convey the earnest and luxurious aspect of the company, while the bursts of luminous green represent its sportsmanship and flair.
Designed by Anagrama
Country: México
