FINA premium spirits and liqueurs

Published

April 1, 2014

Filed under

FINA premium spirits and liqueurs is a line of natural products without added flavoring.

FINA brandies and liqueurs are meant for contemporary consumers and will be placed in bars and clubs, for consumption in airplanes and hotel mini-bars, but also for sale at retailers. FINA premium brandy product line includes four flavors of brandy and four flavors of liqueur. Due to the different positioning of the product, it was decided to make a visual distinction between spirits and liqueurs, but keep both of them within the same visual identity.

The project includes complete product development from devising and designing names to packaging design and product promotion. The basis of the product visual identity is the modern typography in combination with stylized illustrations of fruit. The difference between brandy and liquor is placed in the position of positives and negatives, so bright spirits are coded with black and white elements, while dark liquors are coded with silver elements. Due to the wide variety of sales channels, FINA brandies and liqueurs are produced in several different sizes and shapes.

Design: Izvorka Juric
Photography: Maja Danica Pecanic

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.