Before & After: Reebok Introduces New Brandmark
Reebok has just unveiled a new logo, incorporating the delta symbol alongside its name. This is only Reebok's second major logo change in 121 years. The goal is to reposition the Reebok brand to broadly appeal to athletes, crossfitters, and aspiring athletes worldwide, not just elite professional atheletes.
"The Reebok Delta has three distinct parts each representing the changes—physical, mental and social—that occur when people push themselves beyond their perceived limits and embrace an active and challenging life."
Source: Ad Age