"The brief was to create an identity for a new series of high quality beer from Mack Breweries. This is a special brew with carefully picked ingredients and high focus on creating a characteristic taste. We decided early on to work closely with the brew master, and the solution became a rustic and honest paper label with focus on the contents and a quality guarantee from the brew master himself. The end result tells a story about traditions and pride about the brew process. Simple color coding and clean typography distinguishes the different products from each other."
Designed by Tank