Robot Food, the UK-based branding, packaging and new product development specialist, recognized the opportunity to offer dog owners a more appealing alternative. Instead of trays of frankly yucky product that’s off-putting to handle, Robot Food came up with ‘Duchess and Rover, gourmet sausages for dogs’. Working closely with a Yorkshire meat producer, the creative team developed the proposition, name, branding and packaging.
“As a team of animal lovers, we’ve been watching raw meat products grow in popularity. With our previous experience in both pet food innovation and sausages, our idea felt inevitable. We used high-end foodie cues to attract the more discerning dog owner, and created flavor variants known to be good for canine health. For launch, these include pork and honey, mutton and mint and venison and blueberry.”
– Simon Forster, Creative Director, Robot Food
