Concept: Magasin Chokolade

Magasin Chocolate is one of the oldest chocolate brands in Denmark. The production dates back to 1933 and Magasin Chocolate is still handcrafted in Copenhagen. The redesign of the brand identity had to reflect the story, the values and the quality of the brand.  The entire rebranding and packaging concept was developed by Mikkel Würtz together with Magasin Chocolate.


Designed by Mikkel Würtz

Country: Denmark

City: Copenhagen