“The original identity just wasn't conveying the wonderful product story, or appearing premium enough for the growing number of women turning to natural beauty products for their inherent ingredient benefits and superior results."
- Dave Richmond, Creative Director and Founder of R Design
The new identity and brand design epitomizes understated elegance and the perfection of natural beauty as captured in the brand essence - “flawless natural beauty”.
"Lily Lolo was launched in 2005 and has achieved a cult status by using only natural, chemical free ingredients with mineral based technology. It’s expertly formulated range of high-performance, top quality mineral make-up essentials works with the skins natural tones, so customers achieve a flawless finish every time.
Every product is free from harsh chemicals, dyes and fillers and has antibacterial properties to help improve the skin – and they are never tested on animals.
By 2013 it was time for Lily Lolo to respond to what their customers were wanting - a more exclusive way to look and feel natural and luxurious.
Designed by R Design
Creative Director: Dave Richmond
Designer: Chris Murdoch
Country: United Kingdom