Lovely Candy Company
Design Resource Center partnered with Lovely Candy Company to develop a unique, better-for-you confections line with a bohemian-chic influence:
"We leveraged consumer insights, category and competitive observations to identify an opportunity to target the ingredient-conscious consumer, specifically within the gluten free non-GMO arena. Our brand strategy process let to the development of the "consciously crafted" brand promise. The bohemian-chic influence of the packaging graphics brings this promise to life. They express a curated feel to the line, aid in shopability and in a delightfully uplifting way, enhance the emotional benefit – freedom to experience all the joy of candy."