Léon Courville Vigneron
A wine grower at the forefront Quebec’s winemaking industry, Léon Courville asked lg2boutique to redesign its entire brand platform and adapt it to all its product lines. Combining passion, ingenuity and wine-growing know-how, Léon Courville Vigneron and its team of experts produce an international caliber wine from Quebec soil, one bottle at a time. The new identity had to reflect the history of the vineyard and the tradition it proudly upholds.
Before immersing himself in wine growing, the great wine connoisseur and collector Léon Courville amassed an impressive collection of unique and antique corkscrews, which are on display at Domaine de Brome. Drawing from this passion for an object so closely associated with wine, the lg2boutique team catalogued the different corkscrews and then rendered them as illustrations in order to give each and every one a clear, distinctive style.
The object of Mr. Courville’s passion became the wellspring from which emerged a logo in the shape of a coat of arms that bears witness to the Courville family and its love of wine. The corkscrew is again found on the “cuvee” line, this time given a graphic treatment. Each wine in the “Réserve” line is represented by a different corkscrew, accompanied by its story on the back of the label – a way for consumers to learn more about each bottle and its provenance. The new identity will be rolled out in March and will appear on all Léon Courville Vigneron products.
Designed by lg2boutique
Creative Director: Claude Auchu
Designer: Maude Lescarbeau
Copywriter: Gabrielle Godbout
Strategy: Alexis Robin
Account Services: Ingrid Roussel, Antonie Levasseur