Evelio Mattos, Creative Director of Design Packaging, Inc., defines 10 luxury packaging cues to declutter visual noise, and to create long lasting impressions through sensory primers.
It’s easy to know luxury or prestige retail packaging when you see it, but what exactly are you looking at? What sensory cues are being activated that trigger a luxe response in the mind of the consumer? As the leading firm in luxury packaging we asked ourselves to list the design and sensory cues we most often utilize. Here are the top 10 in no particular order.
