Brand design agency ButterflyCannon, were tasked with redesigning the Hennessy Very Special packaging. The challenge was that the new design had to appeal not only to the young, hedonistic consumer but also to the loyal and traditional Hennessy Cognac drinkers. Heritage and personality had to be mixed to perfection for this brand.
“ButterflyCannon have understood what it means to be a premium brand from start to finish of the redesign and have also managed to inject life into the packs by celebrating our brand codes in such a confident way.”
– Sandrine Rudnicki, International Senior Brand Manager at Hennessy
