Devine Color for Target

Devine Color is a new line of paint for Target, introduced in March 2014. This 2.5 liter, European design is for easy grab-and-go shopping. Paint is available in 12 ready-mix colors.

The package design was curated for ease of color selection in which the labels produced in 4 color process on foil paper for a premium aesthetic. Container is made from 100% recyclable materials and is 100% recyclable.


Designed by Valspar In-House Creative Team

Senior Art Director: Cali Fagan
Designer: Darija Dokic
Senior Copywriter: Renee Mahoney