Anyone who has attended The Dieline Conference will tell you it is one of the most inspiring, rejuvenating and creativity-boosting experiences in package design. Many have called it life changing. But, chances are, your boss is not looking to spend a couple thousand dollars of your company’s travel budget to “change your life”. She or He is more interested in changing the bottom line, so that is how you have to frame your discussion—the tangible benefits that will make you more productive, more efficient, and more effective as a package designer.
In other words, ROI.
Tell her or he what she or he will get in return for that investment—think saving or making money—and you are more likely to get it approved.
