Nutri-Grain Special Edition Ironman Series Packs

Loop Brands were lucky enough to not only rebrand Kellogg's Nutri-Grain but also to have worked on the new brand identity for the professional Ironman and Ironwoman Series, an iconic Australian sport borne out of surf-lifesaving.

The two projects came together on these limited edition packaging in anticipation of the annual competition. The idea for the packaging was to create archetypes based on the competitors’ individual personalities, helping to build excitement and equity around the event. Based on the expression of a movie poster, Loop Brands made the packaging not only a promotional piece for the sport but also a vehicle to elevate the individual competitors as they go head to head in the Series.


Designed by Loop Brands

Country: Australia

City: Sydney