Hellstrøm Juleaquavit 2013
OlssønBarbieri created a stunning limited edition bottle for Hellstrøm's Juleaquavit 2013.
"In modern times Christians all over the world celebrates Christmas. It is believed that this date was chosen to offset pagan celebrations of the Winter solstice, occurring in the northern hemisphere during the coldest season of the year. Although winter was regarded as the season of dormancy, darkness and cold, the coming of lighter days after the winter solstice brought on a festive mood. The return of light (life) was a reason to celebrate that Nature’s cycle was continuing. At this time, the animals for slaughter were the fattest, flour had been processed, all the work of autumn was completed, and it was time to celebrate.
Primstav is the ancient Norwegian perpetual calendar stick. These calendars did not disappear after Lutheranism was introduced into Norway, they merely changed their function and became agricultural almanacs, where the signs representing the Catholic saints acquired new meanings, now related to housekeeping and agriculture.
Hellstrøm Christmas Aquavit 2013 reaffirms those symbols loaded with an ancient wisdom in the form of a pattern transmitting both a festive mood and a vast heritage connected to nature, farming, and conviviality."
Designed by OlssønBarbieri
Photography (with pink smoke): Sigve Aspelund
Photography (product): AJBstudio