Aēsop was established in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair, and body.
"We are committed to using both plant-based and laboratory-made ingredients of the highest quality and proven efficacy – particularly those with the greatest anti-oxidant properties. We value all human endeavours undertaken with intellectual rigour, vision, and a nod to the whimsical. Every Aesop product is made with the same attention to detail we believe should be applied to life at large, taking into consideration a diversity of needs as well as seasonal and environmental conditions."
With that notion, Aēsop's packaging features seamless typography and a clean color selection to united their vision.