Pearlfisher wins Gold at the DBA Design Effectiveness Awards
A big congratulations to Pearlfisher for winning gold at the DBA Design Effectiveness Awards Ceremony in London! Marking the 15th successive win for Pearlfisher’s design effectiveness success and commitment to ground-breaking effective design.
The annual Design Effectiveness Awards, hosted by the DBA, is the principal award scheme that uses commercial data as a key judging criteria and the awards set the gold standard for commercial success within the design industry globally.
Pearlfisher received a Gold award for Help Remedies (packaging design). Following its redesign, Help Remedies saw a 1,000% increase in sales in the first year and 150% increase in distribution, turning the pharmaceutical aisle on its head. Help Remedies achieved a return on its design investment in just 3 months. Most importantly, the redesign has begun to change the way consumers feel about healthcare.
Founding Partner & Chief Creative Officer: Jonathan Ford, Pearlfisher.
Founding Partner & Chief Executive Officer: Mike Branson, Pearlfisher.
Executive Vice President: Tess Wicksteed, Pearlfisher