La Yaya Isasa's name was based on the company name, Dairy Isasa ( Lácteos Isasa ). The product line includes plain yogurt and yogurt smoothies. The packaging needed to identify as an artisan product, and add their core values to the product - region, care, respect for traditions.
"Graphically we created a visual poem in which all the elements reminds consumers of the artisan origin and are clearly identified with the brand. The carefully design was based on traditional heritage with a modern sensibility that expresses an enlightened awareness of healthier choices."
The background or texture used on the packaging is of a dishcloth with drawn elements and logo type to created a feel of freshness, closeness and hand crafted quality.
Designed by TSMGO (The Show Must Go On)
Creative Director: Ricardo Moreno Rodríguez
Designed by: Marta Terrazas Llorente y José Luis Casao
Photography: Lorena Martínez Acha y Carlos Caperos Berdejo