The Maximus Pop-Up Store was created at the Dutch Design Week 2012 and designed by Leffe Goldstein to showcase new designs for Brutus full flavored American Amber Lager and Stout 8 Rich Dark Roasted beer.
“There was a lot of attention for the Maximus 6-pack, plates, glasses and the custom Stainless Steel Bottle openers. The 5,000 coasters were all taken away by visitors. One visiting grandma tried to steal the King Size Bottle Opener, but it didn’t fit in her bag and she couldn’t carry it anyway!
I would especially like to thank the boys and girls from Pop-Up Pallets for lending me a shit-load of pallets to build the interior! The DDW 2012 was extremely fun, camping for 9 long days in store with no running water, heating (and other basic facilities), but a lot of Stout 8. More than I could ever handle! Ivo and all the others, thanks for having a really good time and a shower once in a while. Next year, more beer.”
