Design agency CPR and Partners created logo, packaging and collateral for Fest Cola, a distinctive line of premium, original sodas naturally flavored and sweetened with real Louisiana cane sugar.
"Fest Cola is New Orleans’ Original Craft Soda. The brand is designed around the beat of New Orleans–our groove. The flow of the Mississippi river resides in our lifestyles and it is the inspiration of the flow pattern on the bottle design."
Inspired by geographical components of its home base and the rhythmical pull of New Orleans eclectic and musical roots, the brand created a unique design that ebbs its way around the bottle and amps up the rich colors of the soda--inviting consumers to take a drink of something naturally tasty and super fun.
Designed by: CPR and Partners
Creative Director/Art Director: David Caruso & Rocky Russo
City: New Orleans