This circular disk designed by Elmar van Zyl, founder of KEEKO Capsule, minimally stores a crisp white watch. Symbolic of “the cycle of life,” the shape is an important aspect to the design and can be seen consistently through the piece as the watch is even formed in such way.
“2 years ago I set out to establish my own designer brand Keeko; Minimal everyday quality basics. One of the most meaningful aspects of starting my own brand has been having control over every aspect, most importantly packaging. If all components are designed with measured consistency you allow the user to develop an immediate connection and deliver an amazing unboxing experience. To me packaging is just as important as the product itself, the watch and packaging were designed together from the start.”
