Concepts We Wish Were Real

Today we take a look at 8 concepts that use bright colors, bold type and patterns to create a fun experience for their consumers. From rebranding a decades-old product, to a playful input on tradition, these designs have just the right amount of flare. 


Wizard Rebrand


A redesign of the classic Wizard Card Game continues with a geometric template and doubles it to create an eye-catching pattern. From the wizard characters found on the side of the box, to the redesign of the card deck, everything can be found with the pattern color combo inspired by art deco.  

"This special Deluxe 30th Anniversary Edition celebrates the magic and fun Wizard has brought to our players over the years. A new look, featuring elemental suits of Earth, Fire, Wind and Water makes a new unique experience. The rules are easy, but mastering the strategy is the real challenge!"

Designed by Sadie St. Germain

Country: United States




"Kokemomo is a fictional brand that makes the Japanese alcoholic beverage Sake with a Swedish twist. The brand identity developed is called 'Kokemomo' meaning Lingonberry in Japanese. 
Lingonberry which is a typical Swedish berry and the Japanese Sake gave us an idea to combine the two countries flags to create the logotype. We took that same idea and made a lot of variations
to create a pattern based on the two nations colors and shapes."

Designed by William Sörqvist & Anna Tran

Country: Sweden


Paul Smith Chocolate


"Create a chocolate packaging design for an existing luxury brand (that does not already sell chocolate). 
I picked Paul Smith as I have always been a fan of the British designer's colourful and quirky aesthetic. My main concept is to use the iconic stripes of the Paul Smith brand as part of the packaging design itself. Each group of colours represents a different flavour—ranging from the playful to the exotic. The range of chocolate flavours also reflects the brand qualities of Paul Smith—one that is eclectic and eccentric."

Designed by Siow Jun

Country: Singapore




These pasta paper boxes are simple yet add a whole lot of character to your pantry. A clean white background is wrapped in a strip of electric yellow, blue, or green beneath a single pasta form. The forms like the typography are organic/ freeflowing and offer an interesting contrast between the gridded format of the design.

"Celebrating Barilla's rich history, this packaging revamp incorporates a remastering of the company logo from 1952. The design provides a fresh look while paying tribute to the time-honored company, renowned for producing delicious, authentic Italian fare."

Designed by Job Propulsion Lab

Country/City: United States, Austin

Designer/Art Directior: Sam O'Brien 


Java Delight Rebrand


Kendra takes what can be considered an outdated design with poor color choices and transforms it to something palatable. With softer pastel colors against saturated heavy set type, the design continues tradition with the previous color seen in the wooden crate packaging. The stripped pattern, found on the binding of the coffee pouch, in combination with the red and white tag attached to the sticker, gives the brand a re-boost. The previous design made coffee seem like a drag in the morning while this design helps perk people up to start their day on the right foot.

"This project is a rebrand of the coffee brand Java Delight. The new look includes a handmade crate with screen printed logo and a free sticker with each bag."

Designed by Kendra DeSimone

Country: United States


Oyster Cracker Packaging


"A fictional project, 320 Cracker Co. is a small company based out of Minnesota that places pride in creating uniquely flavored snacks and crackers that combat boring run-of-the-mill saltines. Packaging was created to stand out on store shelves and highlight the flavors using expressive typography and simple imagery. Printed on Neenah desert storm, the overall feel of the product is exciting, friendly, and authentically Midwestern."

Designed by Liz Bryson

Country/City: United States, Fort Worth


vegetable bar #МОЁ


These little goodies are designed to encourage a younger consumer to eat healthier. With its name, #MOE, being a trendy and clever way to physically incorporate social media into the packaging, the kooky illustrated characters also make room for a narrative to develop. 

"Packing for vegetable bars, thirst brutal famine. The name "packing for vegetable bars, thirst brutal famine. The name #My for young people, students, freshmen. 
Bars are usually made from fruit and chocolate, and in fact all the sweet. Vegetable bars 'My', a full snack with organic vegetables. Brand advertising campaign "My" aimed at attracting young people to the new product to satisfy hunger. And specially designed For this game in the popular genre, where you have to collect vegetables."

Designed by Alena Zhokina 

Country/City: Russia, Moscow




A unique intake on beer is conceptualized by remark studio. A simple tin can hides no secret to what it contains as the beverage is mimicked as the label. A 3-dimentional effect occurs on the design to interpret the traditional form of a glass pint. 

"We felt the need for a new beer packaging that can be disruptive on shelves and also can increase appetite appeal. The idea come from combining two increasing trends on beer market PET and can packaging. Because beer is such a popular drink and most appreciated brands have a German origin we develop the brand name - Volksbier - and also consider the popular pint shape. The PET material specification used for the container should be chosen to be as close as possible to glass appearance."

Designed by remark studio

Country: Romania