New Growth Pale Ale

Driftwood Brewery’s eponymous “Driftwood Ale” has grown up and been replaced by New Growth Pale Ale, a true BC session ale made with 100% BC Hops. The new packaging design pays homage to the original label while emphasizing the vitality of the local ingredients and the brewery’s outlook on the future. Hired Guns Creative provided the product naming, branding, and label design for this tasty BC beer.

 
 

Designed by Hired Guns Creative

Client: Driftwood Brewery

Country: Canada

Creative Direction, Illustration, Design &Typography: Richard Hatter

Photography: Sean Fenzl 

Printer: West Key Graphics