Pure Colour

Pure Colour is an affordable and stylish cosmetic line. The design is consistent throughout each piece and incorporates a bold use of typography. Designed by Two Create Studio who's intention was to create a cosmetic line for the fast paced, fashionable girl and showcasing the product itself wherever possible. The overall execution is both beautiful and modern. 


"The 100 piece cosmetic collection includes everything from super slick lipsticks to beautifully bright nail varnishes. It also includes Eye shadow (singles & palettes), mascara, lipstick & gloss, foundation (liquid, concealers, powders, bronzers) and nail polish. The exceptionally high quality product and componentry has been manufactured in Turkey with innovative and clever formulations: the eye shadows come with crease-resistant pigment; foundations come with SPF15 and anti-oxidant minerals; and the lipsticks contain a vitamin E moisturising formula."

"A fun, affordable and stylish cosmetics range for a successful fashion retailer, that was the brief supplied to Two Create. Our solution was "Pure Colour" a concept which links fast paced seasonally changing cosmetics to the equally exciting world of fast fashion. Designed for the fast-fashion shopper - colour cosmetics are merchandised alongside this season's trends, beauty becomes an accessory. In fact New Look were so impressed with Two Create's pitch that the concept was commissioned then and there."

"As New Look’s début cosmetic range it was important to capture the spirit of the brand. 
The packaging makes the product pop, it’s a frame for the contents, it’s minimal and timeless and reveals the product inside wherever possible. The typography is bold, clean and beautifully executed. The product is vivid, seasonal and fast moving, using the latest fashion inspired colours, patterns and textures. Pure Colour is an eye-catching range perfect for fast purchasing, it's packaging that lets the product speak."

Designed by: Two Create Studio
City: London
Country: United Kingdom