Film Box Promotional Experience Kit
This is a cool project. Film Box Lab, a Nashville-based photo lab, reached out to Russell Shaw Design in Atlanta, Georgia to create a unique direct mail campaign to celebrate the tangible process of film photography. They designed a highly tactile, textured package that was shipped to photographers around the nation. Each box contained a personal letter from the lab’s founders, a mini newspaper celebrating film photography, and gifts for the recipients in the form of coupons, film canister bags, a custom field notebook, and a screen printed poster.
Take a look at the pictures; it is utterly beautiful.
Art Direction, Design, Illustration: Russell Shaw
Logo Design and Letterhead Print Design: Jeremy Stuart Barnes
Additional Lookbook Photographers: Cassidy Carson, Jodi Miller, Elisa Bricker, Michael Howard, Laura Partain, Kristin Sweeting, Marta Locklear, Juan Solorzano, Austin Gros, Annie Parish, Alyssa Valleta, Joshua Gull, Andrew White, Bradley Spitzer, Heather Jowett, Nathan Westerfield, Jamie Clayton, Ryan Bernal, Brett Price, Marcie Meredith
Production Team: Laura Hickey (Dufeck), Aras Naujokas (Bennett), Steven Fessey (Mama's Sauce), Lindsay Arth (Scout Books)