On the morning of November 17th at Palais des Congrès, a swarm of bright and eager designers, directors, product creators, and manufacturers lined up to enter what one may call a mind-blowing design event in the heart of Paris, France. Seven people arose on stage representing the leaders and driving forces of tomorrow.
Alex kicked off The Summit with his take on designing for a brand such as Coca-Cola. He spoke of the golden age of design where technology, creativity and business come together as one and how in-house design is the future of building better-integrated businesses.
