La Estepa Mora Olive Oil
This Olive Oil, designed by Juan José Marnetti & Juan Pablo Martinez, gives consumers a sense of visual sincerity. The combination of a soft haze of color, scripted type, and simple illustration gives the product a homemade feel, one that is not threatening. It is warm and inviting, reminiscent of hot summer days picnicking under a giant oak tree.
"A natural, traditional, and premium product, with a graphical concept that seeks to transmit and enhance these attributes. Through illustration and lettering, the tree and olives are the main characters of this story."