The Dieline Summit: Our Speakers' Key Topics

The Dieline Summit is in exactly 10 days!

There is still time to register and attend this global gathering of design leaders discussing the future of the package design industry, along with the issues designers, consumer packaged goods companies, marketers, consumers, and the world environment are facing. 


WHO IS ATTENDING?
Seats are limited but there is still time to register. In attendance are global design companies, brand agencies, and leaders in the packaging and consumer brand industry.

• UNILEVER
• GROUPE L'OCCITANE
• PETER SCHMIDT GROUP
• DRAGON ROUGE
• CREATIVE RETAIL PACKAGING
• LAHTINEN MANTERE - SAATCHI & SAATCHI
• HASAN & PARTNERS
• STRATEGIE DESIGN
• NESTLE
• EL CORTES INGLES
• TEAM CREATIF
• MAD CONSORT
• NEENAH PAPER
• CARTAMUNDI TURNHOUT NV
• DESIGN PACKAGING NEWS
• LOGIC DESIGN
• BIC VIOLEX
• PULP DESIGN
• PROXIMITY BBDO PARIS
• GARZIA
• BRANDSEERS
• SHED BRAND INNOVATION
• BIC VIOLEX
• CBA PARIS
• LANDOR
• GLASS MARKET RESEARCH
• DS SMITH
• SPAR INTERNATIONAL
• ADC

 
 

9:30AM - 10:10AM

DESIGN THE FUTURE

Alex Center, Lead Designer - The Coca-Cola Company

This is the single most exciting time in history to be a designer. Design is no longer about making things look beautiful or stylish, it is changing the way we live our lives. This shift in thinking is dramatically changing the perception and responsibility of the designer. In the future, as all companies become design companies, more resources will be put towards hiring designers who think far past aesthetics. This is the future of business. The new role of the designer involves carefully crafting consumer experiences and product systems that not only make real connections with people, but can make a difference in their lives. Tomorrow's design led organizations understand that good design is not only good business, but fundamentally changing the way we experience the world. It's now our job to lead the charge. Not a bad gig, right?

Key Takeaways:

We are in a golden age of design, where technology, creativity and business are converging.
Design today is no longer something that simply adds value, but creates it.
Beautiful, award-winning design skills aren’t enough. They are the cost entry.


10:20AM - 11:00AM

DEFINING THE FUTURE OF PACKAGING THROUGH GREAT DESIGN. 

Lori Gross
Executive Director, Strategy & Insights, Landor

Tessa Westermeyer
Executive Creative Director, EMEA, Landor

The future of packaging is for design to define. It requires creativity that is new, innovative and novel. It requires movement away from the status quo and movement toward something new and different. Join Landor’s, Lori Gross, Executive Director, Strategy & Insights and Tessa Westermeyer, Executive Creative Director, EMEA, as they discuss things as old as time like wine, bacon and rubbish, and how even these evolved by remaining true to the five fundamentals of great design. 

Key Takeaways:

Examine how powerful insights are accelerants for good ideas that drive brand experience and brand value. 
Evaluate how powerful ideas and innovation happen not only in spite of constraint but because of it. 
Consider the importance that storytelling plays when selling ideas to your clients, products to consumers and ultimately, driving business results. 


11:10 AM - 11:50 AM   

ALL ABOARD.
Jonathan Ford, Founding Partner and Chief Creative Officer, Pearlfisher

I’m a firm believer that you can see and create the future by looking at the past and present and letting your imagination do the rest. Isn’t that design?

So, leaving brand jargon standing on the platform, I’m going to attempt the impossible and time travel the minds of the Dieline audience on a far reaching future timeline, stopping off at various points along the way to see how human culture has evolved and the effects it has had, not only on what we desire and consume, but also on what, why and how it has been designed and packaged.

Our imaginations will be joined and stimulated by the minds of some of todays most creative and forward thinking designers to illustrate the path ahead. Full steam ahead! What will your Pearlfisher future experience leave you thinking about?

Key Takeaways:

Culture and civilisation define themselves by the artefacts they leave behind.
Brands will die out in the next 50 years or less to be replaced by pure product.
Global consumerism will be divided by the haves and the have nots.
Packaging like so many other aspects of consumerism will reduce and minimize to the point of invisibility.
New human needs, substrate and tech revolution will open up incredible new possibilities.


01:30 PM - 02:10 PM

THERE BE DRAGONS
Leland Mashmeyer, Executive Creative Director and Co-Founder, COLLINS

Learn why the world of packaging design is becoming increasingly complex and how design helps clients conquer that complexity. Collins Executive Creative Director and founding partner Leland Maschmeyer will discuss how his firm designs packaging by thinking beyond the packaging. Leland will share examples of how Collins has used packaging design assignments to transform organizations.

Three takeaways include:

10x as big doesn't mean 10x as hard
Expand beyond what you know
Reject incrementalism


03:10 PM - 03:50 PM

PACKAGING METAPHORS
Michael Hendrix, Partner, IDEO

Metaphorical quips like, “that’s over my head”, “let’s peel back” or “get to the core” reveal deep connections between our physical senses and our emotional experiences. Today scientists are discovering new truths about visceral understanding through language. Drawing on recent university studies, George Nelson’s “How to See” and real world examples from IDEO, Naoto Fukasawa and others, Michael will give an entertaining presentation on how the emerging science of embodied cognition applies to packaging.

Key Takeaways:

You’ll learn to trust your intuition, backed by science
You’ll learn a framework to map emotions and designs
You’ll learn about an emerging field of science and linguistics called embodied cognition


04:30 PM - 05:30 PM

PANEL DISCUSSION
Presented by Rebecca Costa 

A riveting panel discussion will take place at the end of all of our Speakers sessions. Monitoring the panel will be our Keynote Speaker Rebecca Costa and in the discussion will be Leland Maschmeyer, Jonathan Sands , Michael Hendrix and Alex Center. Rebecca will be asking various questions discussed throughout the Summit and where our panel will have an opportunity to discuss all key topics brought up throughout the day.