Monterrey Mexico based Firmalt has created new branding and packaging for Las Naciones, a fast casual restaurant that takes inspiration from around the world to offer a variety of salads, sandwiches and fresh baked goods. The overall visual look is inspired by international communication iconography and signage.
“Inspired by how Las Naciones creates different dishes based on the cuisine in different regions around the world, we based the visuals for the brand on international communication methods and signage.”
“This means using typographic and graphical elements from airports, flags, and maritime signal flags; where clarity and straight-forwardness are crucial. The logotype takes from the most recognizable international identification method: the flag. Its five stars reference the restaurant’s first five creations, from five different countries.”
“The packaging was carefully designed to protect the integrity of each product and ensure its safe delivery, whilst using the minimal amount of material required for structural integrity. The result is a beautifully patterned and instantly recognizable container that is high in aesthetics, yet low in cost.”
