Rucksack is a wine that embraces exploration and discovery. From the soils of Sierra Foothills in California, this wine embodies the elements of nature with an earthy label design that incorporates a modern typographical element.
"Comfortable and worn, a rucksack embodies our desire to discover life away from the ordinary. It is with this same spirit of discovery that Rucksack Cellars produces its wines, each an expression of the varied climate and soils of the Sierra Foothills appellation."
"Working within a theme of exploration and discovery, and with a tight timeline driven by the client's acquisition of a prime El Dorado County vineyard and tasting room, JonesBecker focused on defining an expression truly unique to this foothills appellation. The resulting package is true to its intent, earthy, comfortable, showcasing an expression truly unique to the climate and soils of California's Sierra Foothills."
Studio: Jones Becker
Designer: Daryl Jones
City: San Francisco