Al Fakher was in pursuit of a new and vibrant update to their molasses packaging. They commissioned CBA Memac to develop a new design for their special edition of molasses packaging that is specific to the US Market.
“The end result is unique collectable tins each expressing their own individual character.”
“Surrounded by competitors all trying to embody a more vibrant and energetic look and feel, a positioning more relevant to shisha enthusiasts directed the creative by emphasising the social side to shisha and the unique blends of flavor.”
