Packaged to perfection by Matteo Giuseppe Pani, this bow tie sits in a black and white box shaped just for it. Simply minimal, the design is bold and focuses on the brand logo scripted across the surface.
“Farfalla is a bow tie brand-name, it is specifically aimed at young man between the ages of 20- 30 who pays great attention to appearance, who wants to be original but without being eccentric. I design the logo “ Farfalla” that mean butterfly in English, but it is also referred to bow ties. In addition, I designed the packaging which had to reflect the shape of its content.”