This fresh design aims to bring pure and clean milk to consumers without compromising style. Created by Gasoline, milk in pouched in a bright triptych of color and given an illustrated view of an eco-friendly city. The bag is then typographically labeled in a variety of fonts suited for the dairy's type.
"Purica aims to bring back the goodness of milk the way it used to be; without pesticides, toxins and harmful elements. Since the premise was about farm freshness, the design team worked tirelessly for over a month towards devising unique iconography and collating them as pieces of illustrative art."
"The iconography was designed to represent farm elements so as to evoke a refreshing feeling of purity and freshness. Care was taken to ensure that no two pack variants were designed to be identical. To this end, each pack variant was customised with renditions which were unique to the variant."
Creative Director: Anil Kakar
Graphic Designer: Norma Rodricks