Zara commissioned Lavernia Cienfuegos to create Zara baby boy and Girl fragrances. The concept in mind was to create a simple and attractive packaging that spoke to a childs visual language but also had a classic and vintage feel to it. Creating playing blocks with the packaging made perfect sense, as reading letters and numbers is both playful but also a classic learning toy for children. The design combines kraft paper with soft baby blue and pink colors with bold letters.
"We used the panels of the cube packaging to spell out ‘PLAY’ when lined up together in uncomplicated but lively typography to work in any Zara store across the world. Another requirement of the brief was to take into account a practical solution to displaying the product at the point of sale, something that doesn’t require over-commitment by the store staff to set-up. By the very nature of the game, the building blocks allow for a perfect solution to this as they can be disorganised and arranged casually and playfully."
Designed by: Lavernia Cienfuegos