Vilkyskiu Kefir

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Kefir is a very traditional drink in Lithuania. It is definitely not a drink that is considered to be "cool" to drink. Vilkyškių pieninė - a producer of fresh milk products decided to change that. So a new design and branding was created for the youth-oriented kefir - and the youngsters caught it and really liking it! 

 

Designed by: VRS WPI Vilnius 
Product Producer: Vilkyškių pieninė
Designer: Ramūnas Caronkus 
Art Director: Leonid Tatarinov 
Project Manager: Sigita Žalytė
Country: Lithuania