Kefir is a very traditional drink in Lithuania. It is definitely not a drink that is considered to be “cool” to drink. Vilkyški? pienin? – a producer of fresh milk products decided to change that. So a new design and branding was created for the youth-oriented kefir – and the youngsters caught it and really liking it!

Designed by: VRS WPI Vilnius
Product Producer: Vilkyški? pienin?
Designer: Ram?nas Caronkus
Art Director: Leonid Tatarinov
Project Manager: Sigita Žalyt?
Country: Lithuania