A Chayhana is a Central Asian institution whose name can be translated into English as tea-room. It's a place where people hangout and socialize drinking tea.
This concept is successfully brought to life on the brand identity of the Uzbek vodka Chayhana by Brandbox Branding Kazakhstan who says that the inspiration for this design came from the Uzbek fine arts heritage.
The bright patterns on the labels are very common motifs in the Uzbek folk art, but Brandbox Branding adds a modern touch to these otherwise traditional designs. All the varieties bring art to the table and the studio cleverly succeed in creating pieces of art for an otherwise everyday product of the Uzbek life.
“The design identity of "Chayhana" vodka should reflect the brightness and involvement to the culture. It should smoothly fit into the surrounding interior. Be close and dear to [the] customer. Be used as a decoration if required. The general shape of the bottle should be refined and smooth. So, what we actually have realized.”
Creative director: Kiro Altman
Art Director: Umid Mirzabekov
Designer: Julia Lisenko