Redux Wine / ClubW commissioned ITAL/C to redesign their brand look and feel. This included a logo, style guide and brand tone that embodied the classic California landscape with the grizzly bear, the vintage California beach girl, and woody car with the surfboard in tow. The design is fresh, and all 3 wine bottle designs capture the essence of California with a consistent modern feel.
"Redux is a fresh, modern take on the classic varietals for a new generation of wine enthusiasts. It embodies the bold, pioneering spirit of the California landscape and those who call it their home. We were commissioned by ClubW to do the branding for this new label, which included a logo, style guide, brand tone, and a series of 3 wine bottle designs."
Designed by: ITAL/C