Martin Lind rebrands NOBE Aloe Vera with a bright aray of colors. Currently, the company’s bottle design uses hints of color as accent with the occasional blast of green, red or yellow found scaddered throughout the beverage line, making the product unappealing on the shelves.
With the redesign, there is a consitancy that strengthens the brand with clear labeling and an eye-catching numerical system. The flavor is boldly saturated allowing the consumer to successfully differenciate one bottled aloe from another.
