Ben & Jerrys Redesign
Ben & Jerry's redesign maintains it's iconic brand design and personality with a slight modern update that clarifies the brands premium ingredients.
"Task - To redesign the global Ben & Jerry’s portfolio to elevate clarify its premium ingredients without losing the iconic brand personality.
Scope - Packaging design, identity refinement,
"Solution - A refined and ownable brand expression for Ben & Jerry’s globally, clarifying the brand’s messaging, unifying the brand across territories and creating a more consistent and premium feel across all segments."
Designed by: Pearlfisher
City: New York