Klene

I am not the biggest fan of black licorice, but clearly there are many people who do! Klene is a range of assorted licorice candy designed by Dutch agency sogooddesign, based off 'the Candy Jar.' Each pack features a cut out window featuring the assortment of shapes and flavors within each bag.

"Klene has an elaborate assortment of different types of licorice candies. The consumer likes variety and that’s why Klene has now come up with a mixed line. Not just a sweet or salty variant but now also a mixed flavor which is a combination with the famous Mentos candies. The theme which was selected is ‘the Candy jar’ which works well with the mixed candy idea. The red, white and blue rays underline the Dutch character of the product."

 
 

 
 

Agency: sogooddesign

Country: The Netherlands