Australian designer Alicja Murphy developed a mod brand identity, packaging and website for Polish brand ikorol, an award winning, anti-corrosion primer. ikorol was seeking an identity and design that offered flexibility and appeal to its consumers in the market place.
“ikorol’s branding and packaging is like the product itself: effective, clear and easy to use. Bold logotype and bright red color with yellow and grey accents were chosen to create an eye catching design that pops off the shelf. A simple icon-coding system was introduced to highlight recommended usage and application relevant to the size and type of packaging.”
The seamless, modern design crosses over to the brand’s professional looking, easy-to-use website, which features scrolling navigation and large, crisp graphics of the product.
