Fourpure Brewing Co.
The brand needed a creative solution that would stand out from the crowd and convey its values and personality. Inspired by the worldwide adventures of its founders, brothers Daniel and Thomas Lowe, the agency used the adventure concept to inspire the company's branding.
"The bottle designs were all centered on the idea of a luggage label. The cans all feature illustrations to show geographically where the inspiration for the beer came from. With the Traditional German Pilsner can for example, the design shows a line drawn cityscape of Munich.”
- Steve Richardson, creative director and partner at Mr B & Friends
Creative Director: Steve Richardson